Your approach to the marketplace (Brand)
Your approach to the market place requires careful planning in relation to brand identity, which will in effect influence your go to market techniques and tools. As a new sales representative, it is imperative that you understand and ensure that all your sales activities are in sync with how the organization wants to be seen. For example, if your firm positions itself as an elite company when compared to its competitors, you don’t show up to a sales presentation in scuffed shoes and torn jeans, it just negates who you represent and distracts your prospects.
Key take away
Sufficiently plan your approach to the marketplace to align with the organization you represent.
The best marketing tactics.
When it comes to marketing, there are no guarantees about what works. A strategy that’s really effective for one organization may not be so successful for another.
A number of variables come into play, including overall execution, the ideal client targeted, the time and financial commitment required, and the sales person own strengths and weaknesses. While it can be helpful to compare marketing tactics with other advisors, don’t lose sight of your target market and how you are positioning your firm.
Key take away
Don’t put all your marketing efforts in any one basket.