The training was awesome, well organized and knowledgeable.
Yaaay!!! Our Rock star sales training was awesome.......
We covered loads of key activities in the sales process from B2B and B2C perspectives. Participants had the chance to ask questions and outline what their current difficulties were in their day to day activities. We covered various techniques on how to get past the gatekeeper, closing sales and providing solutions for customers.
The training was educative and interactive, so in all I had fun while learning.
Stay glued to this space for the next training in Lagos.
Research your customers
There is literally no amount of data you can gather about your target clients that can be considered as too much or an overkill. Every single detail is essential as it helps you do several things:
Individuals who form the sales team as well as the structure go a long way in determining how successful sales can be. A good structure can hide sale personnel inefficiencies to an extent, but a terrible structure will inhibit the best sales personnel. A good structure and personnel are incredibly essential for the sales process and an actionable plan.
Think cross-platform (plan for different approaches)
No one approach is sufficient in engaging and maintaining customers, a great mixture of inbound and outbound marketing activities are essential to enhance the sales process. It is important though to monitor and measure what works best and continue to replicate and improve the process.
Establishing achievable goals and targets based on available resources is equally key to structuring an actionable sales plan. The quality and quantity of the sales team, marketing budget are the key factors here. Targets must align with the tools that are available and must ultimately support the organizational goals.
Measure and simplify your methods
Monitoring and evaluating sales tactics, tools and measures for effectiveness is an essential part of sales, doing it from the beginning makes it more effective as this will enable the organization to decide within a short period what works best and what needs to be improved on. Closely related to measuring methods is documenting it, the simple process of documenting your sales process provides a template to on board new sales team members on an effective plan.
Your approach to the marketplace (Brand)
Your approach to the market place requires careful planning in relation to brand identity, which will in effect influence your go to market techniques and tools. As a new sales representative, it is imperative that you understand and ensure that all your sales activities are in sync with how the organization wants to be seen. For example, if your firm positions itself as an elite company when compared to its competitors, you don’t show up to a sales presentation in scuffed shoes and torn jeans, it just negates who you represent and distracts your prospects.
Key take away
Sufficiently plan your approach to the marketplace to align with the organization you represent.
The best marketing tactics.
When it comes to marketing, there are no guarantees about what works. A strategy that’s really effective for one organization may not be so successful for another.
A number of variables come into play, including overall execution, the ideal client targeted, the time and financial commitment required, and the sales person own strengths and weaknesses. While it can be helpful to compare marketing tactics with other advisors, don’t lose sight of your target market and how you are positioning your firm.
Key take away
Don’t put all your marketing efforts in any one basket.
Sales can be a scary, enjoyable, frustrating or exhilarating activity. How you engage your sales process will have a significant effect on how it turns out.
Keep these 3 things in mind.
understand your leads and potential customers.
2.Understand and work within your goals
Know what your organization's sales goals are, it will ensure you can create an effective plan on how to achieve those goals in terms of the amount of leads and services sold.
You should have your goals too, how do you intend to achieve and exceed the organizational sale needs. This will help drive the processes you need to excel.
3.Sales is a process
Sales is a series of interlinked activities that should cumulate in a sale. You will need to recognize this and understand the process your organization applies or if you are a start-up, create test and implement one. It is essential to update processes to shorten and improve the route to actual sale closure.
Aim to be the best at it, it won’t happen tomorrow, and it won’t be easy but it’s doable.