Research your customers
There is literally no amount of data you can gather about your target clients that can be considered as too much or an overkill. Every single detail is essential as it helps you do several things:
Individuals who form the sales team as well as the structure go a long way in determining how successful sales can be. A good structure can hide sale personnel inefficiencies to an extent, but a terrible structure will inhibit the best sales personnel. A good structure and personnel are incredibly essential for the sales process and an actionable plan.
Think cross-platform (plan for different approaches)
No one approach is sufficient in engaging and maintaining customers, a great mixture of inbound and outbound marketing activities are essential to enhance the sales process. It is important though to monitor and measure what works best and continue to replicate and improve the process.
Establishing achievable goals and targets based on available resources is equally key to structuring an actionable sales plan. The quality and quantity of the sales team, marketing budget are the key factors here. Targets must align with the tools that are available and must ultimately support the organizational goals.
Measure and simplify your methods
Monitoring and evaluating sales tactics, tools and measures for effectiveness is an essential part of sales, doing it from the beginning makes it more effective as this will enable the organization to decide within a short period what works best and what needs to be improved on. Closely related to measuring methods is documenting it, the simple process of documenting your sales process provides a template to on board new sales team members on an effective plan.