Your approach to the marketplace (Brand)
Your approach to the market place requires careful planning in relation to brand identity, which will in effect influence your go to market techniques and tools. As a new sales representative, it is imperative that you understand and ensure that all your sales activities are in sync with how the organization wants to be seen. For example, if your firm positions itself as an elite company when compared to its competitors, you don’t show up to a sales presentation in scuffed shoes and torn jeans, it just negates who you represent and distracts your prospects.
Key take away
Sufficiently plan your approach to the marketplace to align with the organization you represent.
The best marketing tactics.
When it comes to marketing, there are no guarantees about what works. A strategy that’s really effective for one organization may not be so successful for another.
A number of variables come into play, including overall execution, the ideal client targeted, the time and financial commitment required, and the sales person own strengths and weaknesses. While it can be helpful to compare marketing tactics with other advisors, don’t lose sight of your target market and how you are positioning your firm.
Key take away
Don’t put all your marketing efforts in any one basket.
Sales can be a scary, enjoyable, frustrating or exhilarating activity. How you engage your sales process will have a significant effect on how it turns out.
Keep these 3 things in mind.
understand your leads and potential customers.
2.Understand and work within your goals
Know what your organization's sales goals are, it will ensure you can create an effective plan on how to achieve those goals in terms of the amount of leads and services sold.
You should have your goals too, how do you intend to achieve and exceed the organizational sale needs. This will help drive the processes you need to excel.
3.Sales is a process
Sales is a series of interlinked activities that should cumulate in a sale. You will need to recognize this and understand the process your organization applies or if you are a start-up, create test and implement one. It is essential to update processes to shorten and improve the route to actual sale closure.
Aim to be the best at it, it won’t happen tomorrow, and it won’t be easy but it’s doable.